ARTICLES BY THIS AUTHOR

• 6/22/2023

  Why CPGs Like Tyson Foods Are Investing In Supply Chain Control Towers

  For Tyson Foods, the future of supply chain management depends on automated, near-real-time insights. Find out how the company is laying the foundation for a supply chain control tower as part of this goal.

  Esther Shein

  
• 4/26/2023

  Retail Media IT: How to Put the Trickiest Puzzle Pieces Into Place

  Retail media networks are forcing new compliance, integration, and ROI considerations for IT teams.

  Esther Shein

  
• 12/20/2022

  Building Advanced Analytics into TPx

  Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.

  Esther Shein

  
• 2/24/2022

  The New Tech Empowering Retail Execution

  Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.

  Esther Shein

  
• 10/28/2021

  Getting to Broad-Scale AI in the Enterprise

  Artificial intelligence is one of the most ubiquitous tech terms in usage today – and some would argue, overused. But don’t be turned off by the hype. AI is posed to have very real and significant benefits in the enterprise.

  Esther Shein