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Esther Shein

Esther Shein

Contributing Writer

Author Profile

Esther Shein is a longtime freelance tech and business writer and editor whose work has appeared in several online and print publications. She has also written thought leadership whitepapers, ebooks, case studies and marketing materials.

ARTICLES BY THIS AUTHOR

  • 12/20/2022

    Building Advanced Analytics into TPx

    Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
    Esther Shein
    Esther Shein
  • 2/24/2022

    The New Tech Empowering Retail Execution

    Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.
    Esther Shein
    Esther Shein
  • 10/28/2021

    Getting to Broad-Scale AI in the Enterprise

    Artificial intelligence is one of the most ubiquitous tech terms in usage today – and some would argue, overused. But don’t be turned off by the hype. AI is posed to have very real and significant benefits in the enterprise.
    Esther Shein
    Esther Shein